At a function in Sandton last night, 350 senior executives of IMPERIAL Holdings individually pledged to be safe and courteous road users. The I-Pledge campaign, to encourage sound driving habits, will now be implemented throughout the company, which through its various divisions is one of South Africa’s biggest road users.
Hubert Brody, CEO of IMPERIAL, was the first to make a commitment, saying, “Road safety is a major concern in our country and IMPERIAL is determined to do something that will make a tangible difference. As part of our corporate citizenship, we are calling on all of our 35,000 employees to make a pledge to apply safety principles when they use the roads. We believe that each one of us needs to take responsibility in this area, and that through one pledge at a time, we can change bad habits and have safer and friendlier roads. We are encouraging every person in the IMPERIAL family to pledge to make a difference.” Brody added that once IMPERIAL has the majority of staff on board, the I-Pledge campaign will be launched publicly.
Brody concluded, “The size and geographic footprint of IMPERIAL puts us in a great position to make this difference. Nearly 500 million kilometers is travelled annually in southern Africa by our fleets; we have 5,500 trucks on the road; we are an important supplier of new and used vehicles and car parts to the South African public; and one in three car rental transactions in South Africa is through IMPERIAL. We plan to start with our Group and could then take this campaign to the rest of the country.
About IMPERIAL Holdings
IMPERIAL is a diversified industrial services and retail group with activities spanning logistics, car rental and tourism, distributorships, automotive retail and related financial services. IMPERIAL operates in South Africa, Africa, Europe and Australia.
IMPERIAL is listed on the Johannesburg Stock Exchange, and is run on a decentralised management structure that actively encourages entrepreneurship, innovation and best practice. The company employs 35 000 people, who are responsible for the growth and continued success of the group that began as a motor dealer in downtown Johannesburg in 1948.