A bold move by SA Roadlink saw the passenger transport company launch the first series of its entirely new fleet of coaches this week in KZN. Previously tarnished with negative publicity, the company has come out strongly with a massive turnaround strategy to counteract past allegations.
SA Roadlink is very serious about changing its public perception and what better way to do so than by replacing the entire fleet of coaches. Considering the recent recession and the very competitive passenger transport environment one would say SA Roadlink has made a courageous move in purchasing an entirely new fleet of coaches. The fleet is being rolled out in phases with the KZN route being the first phase to launch.
The company has made some enormous changes in an attempt to reclaim its spot as one of SA’s leading passenger transport companies. Internally the company has brought onboard a dynamic management team to transform the company from the inside out.
SA Roadlink has moved away from Volvo, now partnering with Scania, a highly recognized giant in the heavy transport industry, to build an exceptional new fleet of luxury coaches. Scania will provide a fulltime maintenance service programme countrywide for all new SA Roadlink coaches.
Drivers are being re-trained by Scania, ensuring excellent knowledge and handling of the coach and its electronics. In addition to this SA Roadlink has appointed a full time, well recognized, driver trainer. Thus drivers undergo an intensive driver training programme to ensure the best safety and driving practices are adhered to. As an additional safety feature, tracking systems are being fitted in all the new coaches to monitor driving speeds.
Marking the beginning of a new journey for SA Roadlink saw the launch of these five new coaches and the unveiling of the company’s fresh new brand. The striking new green colour has been spotted all over KZN in the last few days as five stylish bright green coaches are touring KZN’s residential and business areas. The company has literally gone green with a complete brand overhaul. Branches around the country are being revamped, starting with the beach front office in Gillespie Street Durban Central. The fresh green colour symbolizes a new direction for SA Roadlink, which is significant to the major developments that have taken place both internally and externally. With good fuel consumption as well as reduced CO₂ the new coaches are less harmful to the environment, further complimenting the new greener SA Roadlink.
The coaches have 3-stage reclining soft cloth seats each fitted with safety belts, an air-conditioning system as well as onboard toilets. For a better entertainment experience TVs and audio systems with LCD monitors have been fitted. A new team of well trained enthusiastic cabin attendants will provide excellent service during each journey.
The company has beefed up its customer service with a 24 hour customer care line offering around the clock assistance to passengers. This number serves as a direct line for any problems that passengers might experience with service or on the coaches. Our customer care help line and central reservation system can be reached on 011 333 2223. SA Roadlink’s website has had a complete facelift. It now provides passengers with a far more user friendly and interactive website.
SA Roadlink will be launching other phases in the next few months so watch this space.
Experience the journey with SA Roadlink, new coaches, new colour, improved service.
[Info from SA Roadlink]