First Car Rental’s Melissa Storey, Executive Head of Strategy, Development and Marketing, has been invited to be a mentor for the Phakama Women’s Academy – a new CSI initiative from the brand experience agency, VWV, that aims to empower young women in the marketing sector by equipping them with the skills they need to rise up in the corporate world.
Storey joins a list of high-esteemed South African women mentors including Heather Harington, Human Resources Director at Estee Lauder; Vilashni Vandayar, Marketing Manager at SAB; Grace del Fava, the Head: Marketing Manager at Sanlam; Joni Peddie, Managing Partner at Energy-for-Resilience; and Fahmeeda Cassim-Surtee, the Sales and Marketing Director at DSTV Media Sales, to name a few.
Says Melissa Storey, “This pioneering programme aims to give talented young women a head start in their careers by providing them with the skills and experience needed to excel in the workplace, rising to become business leaders of the future.”
Twenty-six students from three tertiary institutions – the University of Johannesburg, the AAA School of Advertising and the Vega School of Brand Leadership – have been selected for the 2014 pilot programme after a rigorous screening process that saw them submit a written application and attend interviews at VWV.
The six-month programme consists of two parts: the students will receive one-on-one mentoring by leading South African women, all experts in their fields, and will also receive training at VWV that aims to help them develop their skills and grow their confidence.
Training will cover areas such as presentation skills, developing a personal brand, CV development, interviewing skills, stress and time management, and personal finance.
First Car Rental is the official transport sponsor for the Phakama Women’s Academy, and will be getting the young women to and from the schools for the VWV training every two weeks.
Storey’s mentee is Amukelani Hlabano, a PR intern at the University of Johannesburg. Hlabano is also publicity manager at the university’s Students’ Public Relations Association and a radio presenter at UKFM 95.4.
About First Car Rental
First Car Rental provides affordable car hire in South Africa, and internationally reaching over 125 countries. First Car Rental has more than 6 000 vehicles in use in South Africa and has 49 car rental branches, including branches at all major South African airports, business and tourist destinations.
First Car Rental is recognised as one of the top car rental companies in the country having been selected, for the fourth consecutive year, as one of South Africa’s Top 500 Best Managed Companies.
For the past two years First Car Rental has also won the South African Service Awards in the Travel and Related Services sector defeating all major South African car hire competitors. First Car Rental was also awarded the ‘Most Consistent Performer over 3 Years.
More info: http://www.firstcarrental.co.za