A Distracted Driver Online Ad from New Zeeland won the Webby Award for the best “Banner Singles” and can claim to be the best Road Safety Banner for 2009!
Driver distraction is a growing problem in New Zealand. Each year a staggering number of serious crashes are caused by drivers using their cell phones behind the wheel. The challenge was to not only show people just how dangerous that is, but to let them actually experience it for themselves – and this Banner succeeds in achieving this goal!
View a Demo of the Distracted Driving Banner
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