The Arrive Alive Website would like to share an email received from this campaign:
“Please find attached the latest release from the Sussex Safer Roads Partnership, concerning our Embrace Life campaign which last night smashed through the 1,000,000 views mark.
The campaign is receiving worldwide attention from the road safety and advertising/creative communities. As a ‘Sussex born and bred’ product, the campaign is helping to raise awareness of seatbelt use locally, nationally and globally in a very different way to previous campaigns.
You can see some of the feedback comments within the body of the release as below. More can be found on YouTube (http://www.youtube.com/watch?v=h-8PBx7isoM ), on our Facebook group (http://www.facebook.com/group.php?gid=263987074462&ref=ts ) or on Twitter.