On Route magazine, the latest offering by successful boutique publishing house Contact Media & Communications launched this week after securing partnership agreements with toll concessionaires Bakwena, N3TC, TRAC and emergency medical care company ER24.
The magazine, which will be an A4 glossy, is positioned as a unique travel, outdoor and lifestyle magazine that not only focuses on the destination but also all aspects of the journey.
Content sections will include: holiday health and road safety issues; hidden gems along the various routes; adventure sport; destination reviews; a holiday events guide; a pullout children’s games and puzzles section; special offers and a holiday events guide.
The magazine will be distributed for free at the tollgates during high traffic, holiday times and will be supported by a website, a mobi site, digital newsletters to a significant database and apps for tablets.
On Route magazine will become Contact Media’s sixth magazine and will stand alongside titles such as the hugely popular The Afropolitan magazine (in association with Kaya FM), The Wits Business School Journal, JoziBeat (the official mouthpiece of The City Of Johannesburg), the PocketCaddi series (in association with SA’s top golf courses) and Spotong (a trade magazine for tavern and liquor outlets).
“We are very excited about our latest launch and more specifically about the partnerships we have formed with the toll concessionaires and ER24,” says Publisher Donna Verrydt.
“Our partners were looking for a communication platform which they could use to drive their marketing messages to the public and Contact Media has long been recognised as a producer of top quality, custom magazines… it was a perfect fit!”
Andrea Visser, PR and Communications Manger for the N3 Toll Concession says that for N3TC communication with their customers is of paramount importance.
“We believe that this partnership with Contact Media and the launch of On Route, will enable us to share essential information relating to road safety, tourism destinations and route specific information relating to the N3 Toll Route in a thought provoking and light hearted manner. The magazine promises to be topical, interesting and fun, which is exactly what any journey or holiday should be.”
Charmaine van Wyk from Bakwena adds, “Bakwena is proud to be a partner of this publication and we look forward to sharing our road safety, route information and exciting tourism information with everyone.”
“We are excited about partnering with the toll concessionaires and Contact Media to promote the enjoyment of the journey and provide road users with the latest in health, safety, medical information and assistance,” says ER24’s Marketing Manager, Marc Fourie.
Anita from TRAC is just as excited about the launch of the magazine saying, “On Route will add value to our road users and encourage them not only to drive the routes but to experience all they have to offer to the fullest!”
First issue of On Route scheduled for 4 June 2012