Earlier today I received the following email from a journalist in Cape Town:
The following picture has been doing the rounds on the internet (also see image attached).
The photograph was apparently taken in Mpumalanga and is of a billboard which reads “Fasten your Sit Belt”.
I found your particulars on the Arrive Alive website.
Would you care to comment on behalf of Arrive Allive?
Doesn’t Arrive Alive have copy editors?
What did it cost?
Response:
I took the time to respond and to confirm that I was shocked as well to receive this via email last week! We also tweeted via the Arrive Alive twitter handle last week [@_ArriveAlive] that “It seems in Mpumalanga a seatbelt is also a “sit belt”]
It is important to identify the 2 road safety logos on the billboard – the one is the Arrive Alive logo “modified” with some Mpumalanga theme and the other is the Make Roads Safe Logo from the United Nations!
Neither the Department of Transport nor the United Nations uses the word “sit belt” instead of seatbelt and neither would be happy to see their road safety logos on such a poorly edited billboard.
The Department of Safety, Security and Liaison in Mpumalanga would be able to answer questions pertaining to this billboard.
The positive news is that in the media and social media we will be able to place a bit more focus on the importance of wearing a SEATBELT while this error is being rectified!!