Fitment centre winners in Hong Kong
Gabriel’s Hong Kong 7’s promotion, run over six months with Parts Incorporated Africa (PIA) and Gabriel shock absorbers, targeted fitment centres that purchased Gabriel products.
Growth targets were set for each participating fitment centre and based on the achievement of each monthly target, each fitment centre earned an entry into the final draw, audited by PIA.
At the end of the promotion, PIA had achieved substantial unit sales growth and 20 winners were awarded a trip to the Hong Kong 7’s.
The tournament is the highlight of the 7’s rugby calendar which was originally started by a South African.
Whilst in Hong Kong, customers had the opportunity to shop, visit Ngong Ping, Victoria Peak, take in the sights of the Hong Kong night skyline and experience the night vibe of Lan Kwai Fong and Kowloon.
The hype caused by the promotion resulted in fitment centres asking to purchase additional tickets to attend the event. PIA and Gabriel will once again launch a promotion for the 2014 Hong Kong 7’s.
About Gabriel:
Gabriel is a division of Control Instruments Automotive, a wholly owned subsidiary of the JSE listed Control Instruments Group. Control Instruments Automotive holds the manufacturing and distribution rights to the Gabriel range of shocks, struts and cartridge products for Sub-Saharan Africa.
Gabriel is now in its 77th year in South Africa. The company manufactures shock absorbers for most vehicles.
Gabriel was originally imported into SA in 1935. During that time, the company has introduced a number of world-first designs that were subsequently manufactured in plants worldwide. It was also the first shock absorber company to advertise on TV.
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