~South African companies are global leaders in technology developed with this data ~
Johannesburg, South Africa (May 2013) – mapIT, your digital mapping partner, now offer indoor mapping data to the South African market through their global partners, Micello.
“mapIT data has enabled developers to create applications that guide users to buildings and now they have the ability to direct them further to specific locations within these buildings,” said Etienne Louw, Managing Director.
With over 70 indoor venues already mapped, developers have the capability to offer a complete navigational experience to their users.
mapIT allows companies to develop their client database without handing over sensitive information to a third party. This helps to retain customer information as other free mapping data services may direct users to a “better” deal or to the highest bidder – depending on which company advertises the most with that free data service.
Companies such as Mallinfo, a service provider to shopping centres, are developing applications that direct shoppers to the products and services within the shopping establishment. “We offer our users a holistic experience of a global standard when using our apps,” said Pieter Geldenhuys, the Co-founder of Mallinfo. Geldenhuys went on to describe that South Africa is at the forefront of this mall application technology as Singapore are also known to be launching similar apps of this magnitude. Mallinfo apps include services such as; special offers or promotions within the shopping centre; suggested gift ideas for special occasions; and it also allow users to develop wish lists and gift registries by scanning product codes into a list that can be e-mailed to family and friends. Shopping centres can then use this information to determine what the most popular products in their centres are. “Our apps will even help customers find their cars at the end of their shopping trip,” added Geldenhuys.
Louw explains that this Indoor Mapping component can be plugged into other elements such as Drive Time Analysis (DTA). DTA can determine the amount of time spent or how far customers are willing to drive to products within a certain catchment area.
Waytag, who has developed a global addressing system, are also utilising mapIT to bring their service indoors. Users can share their locations with their friends, enabling them to meet up for a cup of coffee, a movie or even a blind date.
For further information on mapIT’s suite of solutions, please visit www.mapit.co.za
About mapIT
mapIT, powered by TomTom Africa, offers businesses high quality digital maps with accurate and extensive coverage of Sub-Saharan Africa and across the globe. Furthermore they offer this map data on the world’s foremost Location Based Services (LBS) platform, mapIT are an all-encompassing digital mapping company. Working together with TomTom Africa, Times Media Group and Partners, mapIT establishes innovative and comprehensive suites of digital mapping platforms to position itself as the leading international enabler of accurate location-based platforms throughout Sub-Saharan Africa.
For more information visit http://www.mapit.co.za
About Micello Inc.
Micello is the leading global provider of indoor venue maps, places and navigation data that enable indoor location-based services. Micello customers include Fortune 500 and small-to-medium businesses which are developing engaging and interactive applications for indoor environments. Micello has been featured in national newspapers and popular technology blogs around the world. The company was founded in 2007 and is headquartered in Sunnyvale, California with offices in Tokyo (Japan), Ahmedabad (India) and Europe.
For further information, please visit www.micello.com
About MallInfo
For further information, please visit www.mallinfo.co.za
About WayTag
Waytag is a fast growing location tech company that has developed a new global addressing system to help people with access to internet connected devices share their location using a single word, across any platform.
Waytag provides a permanent geolocation address in an easy-to-remember one-word tag format, and can be used by both businesses and individuals to manage their location. Waytag is universally accessible and visible on any map, and can be updated and managed by the owner of the tag, so waytag users can pinpoint and refine their location on maps themselves, making it more accurate than GPS. Waytags can be updated on the move, as and when necessary, and users can share their location (waytag) name verbally, via text or via social media, so they can control how visible they are.
Through the company’s partnership with TomTom, there are 30 million points of interest that waytag users can access more easily, and there are more than 20 million businesses in the Waytag database in over 100 countries. This adds tremendous value to waytag users as they go about their daily routine of locating people and businesses around them.
Visit www.waytag.com or download for iOS or Android.