Gabriel, the premier shock absorber brand of Control Instruments-Automotive, joined Nedbank Middelburg branch to paint the Middelburg town’s old age home as part of 67 minutes for Mandela celebrations.
Staff of the two organisations came together and painted the rooms of the old age home and also raised funds which will go towards buying groceries for the home.
“The Gabriel brand has always been about the entire value proposition to its customers. We have a number of initiatives running to help communities. Gabriel recently celebrated its 100th anniversary and its true South African brand,” said Sean Staley, Control Instruments Automotive – Divisional Head – Ride Control.
Gabriel this year achieved top position in the shock absorber category of research conducted by Target Group Index (TGI). TGI’s ICON Brand Survey is the largest of its kind in South Africa. More than 15 000 consumers were surveyed, representing over 19,8-million adult South Africans.
About Gabriel:
Gabriel is a division of Control Instruments Automotive, a wholly owned subsidiary of the JSE listed Control Instruments Group. Control Instruments Automotive holds the manufacturing and distribution rights to the Gabriel range of shocks, struts and cartridge products for Sub-Saharan Africa.
Gabriel is now in its 78th year in South Africa. The company manufactures shock absorbers for most vehicles.
Gabriel was originally imported into SA in 1935. During that time, the company has introduced a number of world-first designs that were subsequently manufactured in plants worldwide. It was also the first shock absorber company to advertise on TV.
