Road Safety Blog

First Winners of Gabriel Competition announced at Automechanika

Gabriel has announced the winner of the first Toyota Etios Cross motor vehicle at Automechanika.

Peter Roberts, who purchased Gabriel shock absorbers from Supaquick Randburg, won the Toyota. The shocks were supplied by Supaquick Randburg, represented by Mike Ward.

The Gabriel Go competition is running until the end of June with a total of four Toyota vehicles and 20 Moto Mia bikes to be won. Customers purchasing Gabriel shock absorbers stand in line to win one of four vehicles. Participating motor/spare centres stand in line to win 1 of 20 motor cycles, through customer entries. To enter, customers should SMS Gabriel and their name to 45552 or register online. More details at www.gabriel.co.za.

Gabriel is a premier shock absorber brand of Torre Automotive. Gabriel South Africa has its own research and engineering facilities where prototypes are tested under laboratory conditions, as well as actual operating conditions, to develop products specific to the South African environment. Gabriel South Africa is ISO 14001, ISO9000 and TS quality rated.

Gabriel’s strapline – “Be Safe. Be Sure” positions the brand with simple key words that create an emotive connection with customers, whilst emphasising the brand’s quality and dependability. The Gabriel brand has always been about the entire value proposition to its customers. “Be Safe. Be Sure” encompasses this value proposition and is used throughout Gabriel’s complete business model both internally and externally, says Desigan Govender, Marketing Manager. Learn more about the 8 signs of worn shocks by visiting the Gabriel website.

Also view:

Shock Absorbers and Safe Driving

About Gabriel:

Gabriel is a leading brand of Torre Automotive (Pty) Ltd. Torre Automotive (Pty) Ltd. is a subsidiary of the JSE-listed Torre Industries Ltd, manufactures and distributes premium quality branded products to the automotive aftermarket in Sub Saharan Africa.

Gabriel has a proud history of innovation and achievement stretching back to 1907 when Claude Foster – the automotive parts pioneer who founded Gabriel in Cleveland, Ohio, USA – developed and patented the first shock absorber called the “Snubber”.

The company continued to prosper in the suspension business, pioneering many more firsts – the first hydraulic shocks (1918), adjustable shocks (1956 and 1967), position and velocity sensitive shocks (1979), gas-charged twin tube shocks (1983) and velocity sensitive technology for shocks and struts (1996).

Gabriel first came to South Africa in 1935, importing all products from the US. Production in South Africa started in 1962 and sometime later, in 1984, Gabriel South Africa made its own contribution to Gabriel’s innovative history with the design and manufacturer of the “gas springs” which were promptly adopted by Gabriel plants worldwide.

Gabriel South Africa’s manufacturing plant is based in Retreat, Cape Town, producing shock absorbers, MacPherson struts, strut cartridges (pressurised and non-pressurised designs), and gas springs (Gabriel Gas Lift).

The state-of-the-art manufacturing plant houses its own research and engineering facilities. Prototypes are assembled, tested and re-tested here by qualified engineers under laboratory as well as actual operating conditions.

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