Goodyear Wrangler All-Terrain Adventure wins “Tyre of the Year 2017” award

November 2017 – The Goodyear Wrangler All-Terrain Adventure has received the prestigious ‘Tyre of the Year’ award from renowned Spanish magazine ‘Neumáticos y Mecánica Rápida’. With this award, the tyre continues to carry the legacy of the award-winning Wrangler family.

During this 18th edition of the ‘Neumáticos y Mecánica Rápida’ awards, different tyre manufacturers competed in the following five categories: touring car, industrial vehicle, motorcycle, 4×4/SUV and agricultural. After a fierce competition, the winners were selected by a jury of automotive journalists, workshop managers and also by popular vote.

This award acknowledges Goodyear’s pursuit of excellence, commitment to continuous innovation and improvement, and endorses its high standards of quality within the SUV and off-road segment. The choice of the jury confirms the Wrangler All-Terrain Adventure’s optimal performance in any situation, both on and off road. Additionally, the tyre is praised for offering excellent grip and traction, low external noise, excellent mileage and a high resistance against punctures and cuts in the sidewall area.

“Receiving an award in the fastest growing segment is an honor”, said Mike Rytokoski, Chief Marketing Officer at Goodyear Europe. “Goodyear Wrangler has an exciting heritage in making the best off-road tyres. Winning ‘Tyre of the year 2017’ illustrates our technical leadership in this important segment.

With this win, the Goodyear Wrangler All-Terrain Adventure sets a new benchmark in the 4×4 / SUV category, after the Goodyear EfficientGrip SUV received the same award in 2012. However, this has not been the only accolade awarded to Goodyear by ‘Neumáticos y Mecánica Rápida’ magazine.

Last year, the Eagle F1 Asymmetric 3 took home an award in the touring car category. Equally impressive, its predecessors, the Eagle F1 Asymmetric 2, won an award in 2012 and the Eagle F1 Asymmetric won an award in 2008. In addition, the EfficientGrip Performance was also chosen by

‘Neumáticos y Mecánica Rápida’ magazine as ‘Tyre of the Year 2014’ in the touring car category and, back in 2015, the FuelMax was awarded a prize in the industrial vehicle category, proving Goodyear to be a leader in both the touring car and truck segments.