Goodyear Presents New Tyre Technologies with press event at the 2018 Geneva International Motor Show

President for Europe, Middle East and Africa, Chris Delaney shared the latest Goodyear tyre technologies with members of the press at the Goodyear booth at the 2018 Geneva International Motor Show.

Delaney, coining the collaborative focus for this year’s event as “FACE”, was excited to share the various aspects of how Goodyear envisages the mobility of the future. The pace of technological change in the tyre industry is accelerating dramatically, largely focused in four core technology areas – fleets, autonomy, connectivity and electric vehicles. This is what Goodyear calls the new F.A.C.E of mobility.

In an exciting announcement, Delaney introduced the audience to Goodyear’s latest concept tyre, called Oxygene.  The tyre, designed to support cleaner and more convenient urban mobility, has a unique structure that features living moss growing within the sidewall. This open structure and the tyre’s smart tread design absorbs and circulates moisture and water from the road surface, allowing photosynthesis to occur and therefore releasing oxygen into the air.

He also paid hommage to Goodyear’s 120 years of innovation, stating that the company has been at the forefront of technology and innovation for 12 decades.  The Goodyear booth at the Geneva Show also showcases a Tesla electric vehicle, a Goodyear-shod Shelby Cobra, a Nascar racing tyre and Milltary tyres.

At the same press event, Goodyear Chief Marketing Officer Europe, Mike Rytokoski elaborated further on the company’s vision for fleets and electric vehicles, with the introduction of the EfficientGrip Performance with Electric Drive Technology as well as the Goodyear Intelligent tyre.