Today MasterDrive is marking their 23rd anniversary since starting operations. It has been 23 years of great experiences, valuable learning curves and the development of relationships, many of which have spanned large portions of this time period.
The CEO of MasterDrive, Eugene Herbert, says the team is grateful and well-aware of what a great
accomplishment it is to be in existence for 23 years. “Thinking back on the last 23 years, the world and South Africa have experienced things that have forever changed the way that not only the country operates as a whole but how businesses need to operate. I am proud that MasterDrive possesses the dynamism to change and grow as the world does.
“Looking back there are some moments of which MasterDrive is extremely proud along with some other moments of learning and adjusting, the most recent of which is the challenges presented by COVID-19. Join us as we walk down memory lane recalling some of the moments that have not only helped us grow as a company but introduced new and unique training concepts to not only South Africa but Africa as well, along with a number of other successful ventures.”
- 2006: launch of SkidMonster training
- 2012: introduction of MasterDrive Rollover Training
- 2014: expanding the rollover training abroad to South American countries as well as India
- 2014: partnership with DriveTech in UK and Europe
- 2015: introduction of MasterBiker training another first for southern Africa
- 2017: training former Miss South Africa and former Miss World Demi-Leigh Tebow which helped her escape a hijack situation
- 2019: introduction of Driver Psychometric Tests
- 2020: introduction of MasterDrive colloquiums to stay connected with clients despite challenges due to the
pandemic - 2020: introduction of virtual training and eLearning options
- 2020: introduction of the Auto-Gymkhana where drivers can compete on a course for the best time
- 2021: launch of TrackMaster and the Mustang experience where drivers can experience performance vehicles on a track
- 2021: the opening of a new training facility at Nasrec Expo Centre
- 2022: Rally Star and VIA collaborate with MasterDrive in the search for new, young rally drivers
- 2022 launch of the inaugural Fleet Safety Awards to recognise the Best Fleet Manager and Best Company for their contribution to road safety
MasterDrive looks forward to the next 23 years and all the potential the business has to grow more and meet even more training demands. We look forward to walking with you along this road by our side.
23rd anniversary milestones
