On Monday MasterDrive opened for business for 2024. The team looks forward to the new business year working with each of our clients to promote their safety on the roads and to see more growth and opportunities after a difficult 2023.
As we kick off 2024, MasterDrive welcomes all our clients back and anticipates another year of promoting road safety. The CEO of MasterDrive, Eugene Herbert, says: “Organisations that invest in their employees will not only benefit from workforces equipped to take on the country’s roads but will also have access to opportunities to play a greater role in prioritising road safety, enjoy benefits for their business and position their company as a leading example for road safety.”
For many businesses, 2023 was a difficult year but it was also a testament to their resilience, innovation and success. “While it may be tempting to forget about last year, rather start the year reflecting on the lessons learnt from the challenges as well as the opportunities, disappointments and also your successes, and events within your control as well as those you had no influence over.
“Prepare for this year using these reflections to guide your plans while keeping in mind projections and events expected for 2024 that can influence your business. These may include international crises, the upcoming elections and fuel price fluctuations. With this understanding, build on your strengths while remaining positive for, and contributing to, a positive 2024.”
MasterDrive looks forward to again hosting initiatives and events started in previous years. “There are also several new and innovative events and opportunities coming this year. All these events contribute to promoting road safety in South Africa and play an important role in bringing about tangible change to South Africa’s high accident and fatality rates.
“Additionally, MasterDrive is proud to evolve as technology does. There is much said about AI and its impact on business. MasterDrive made significant progress in the past year in this area and is in the process of adding its power and insights across its training regimen in this regard.”
Join MasterDrive in their endeavours during 2024 to further your commitment to road safety. “We anticipate a fruitful and successful 2024!” says Herbert.
Click on the image below to view the 2024 calendar of events:
