Hyundai Automotive South Africa showcased its luxurious and innovative vehicle prowess, at two of South Africa’s most prestigious national events this past weekend, the National Arts and Culture Awards and the South African Sports Awards, both hosted at Sun City.
“We extend our sincere gratitude to Hyundai Automotive South Africa for serving as the official vehicle partner for both the National Arts and Culture Awards and the South African Sports Awards this past weekend. Beyond providing vehicles, Hyundai ensured our guests experienced comfort, style and reliability. This reflects not only their commitment to excellence but also their belief in South African talent and in celebrating our nation’s achievements. Partnerships like this are essential as we continue to build strong and thriving sport, arts and culture initiatives that inspire our entire country,” said Honourable Gayton McKenzie, Minister of Sport, Arts and Culture.
From large SUVs like the PALISADE and SANTA FE, to the stylish TUCSON N Line, and the spacious STARIA luxury van, Hyundai provided a well-rounded fleet that met the diverse transport needs of all invited guests.
“We are a brand that places emphasis on reliability, comfort safety, we saw this partnership as an opportunity to demonstrate our versatility. It allowed decision-makers, influencers and the public to experience firsthand the quality that underpins our brand promise,” said Stanley Anderson, CEO of Hyundai Automotive South Africa.
“What truly set this sponsorship apart was Hyundai Automotive South Africa’s ability to deliver a seamless transport experience that reflected the brand’s long-standing strength as a trusted family carmaker,” added Anderson.
Beyond the prestige of the red carpet, the sponsorship provided Hyundai Automotive South Africa with opportunities strengthen strategic relationships with government stakeholders, many of whom attended the events. With senior officials experiencing premium models firsthand, the brand is now better positioned for future public-sector collaborations, including fleet partnerships and institutional mobility solutions.
Combined, the National Arts and Culture Awards and the South African Sports Awards were projected to reach over 3.5 million television viewers across national broadcasters and digital streaming platforms. On social media, early analytics indicate a combined reach of over 12 million users, with high engagement driven by event highlights, red carpet arrivals and with exceptional brand exposure for Hyundai exposure.
