South Africa gets its first look at the brand’s striking design and youthful spirit.
iCAUR will officially be taking its inaugural step into the South African spotlight at this year’s Festival of Motoring in Kyalami at the end of August. The world got its first look at the marque at Auto Shanghai in April 2023. Under Chery‘s vision, iCAUR promotes the goal of catering to drivers who are young at heart, valuing style and ambition with a high level of capability and presence.
The emotive brand is preparing for its official market launch in the first quarter of 2026 and will operate alongside Omoda and Jaecoo. Chery recently made its way onto the Fortune Global 500 list, having surpassed 600,000 global sales in 27 months across all three brands. iCAUR’s addition aims to strengthen this performance.
The city-smart V23 will be taking centre stage at the iCAUR booth as a display model, set to portray the energy and confidence that the brand aims to bring to the burgeoning South African electrified SUV market. The V23 promises a striking visual presence, which is sure to turn heads. The exterior features bold lines that portray an adventurous aesthetic, perfectly suited for diverse environments. The showcase will also give guests a taste of what to expect when the brand’s full line-up arrives on local dealership floors.
Shannon Gahagan, National Brand and Marketing Manager at iCAUR South Africa, says the team has spent countless hours in preparation for this highly anticipated moment. “We are incredibly excited to introduce iCAUR to South Africa in such a dynamic setting. The Festival of Motoring is the perfect stage to share our vision of mobility with people who love cars, design, and innovation.”
Gahagan adds that the display will be more than just a product reveal. “For us, it is about connecting with our audience and sharing the energy that drives iCAUR. We want visitors to feel the same sense of possibility and excitement that inspired the creation of this brand.”
The Festival of Motoring is South Africa’s premier automotive conference, giving consumers the best opportunity to interact with the best that the industry has to offer in terms of personal mobility. Visitors can expect an engaging and interactive experience that reflects the newcomer’s fresh and youthful approach to the electric vehicle space, while also getting a close and personal look at the V23 range.
iCAUR prepares for South African debut at the Festival of Motoringhttps://t.co/a95DPPewTz#ArriveAlive #Automotive @CheryAutoCo @dealerfloor pic.twitter.com/WUqfrr8jde
– Arrive Alive (@_ArriveAlive) August 19, 2025
