LDV South Africa is proud to announce its official partnership with Radio Laeveld through a unique community-focused initiative titled “Presenters in a Car”. The partnership was formalized on 22 May 2025 with the handover of a premium T60 Max Luxe vehicle, which will serve as the centrepiece of the campaign.
Launched on 1 June 2025, Presenters campaign that puts Radio Laeveld presenters behind the wheel of a fully branded LDV vehicle. Each presenter will create daily on-the-road content, engage with local listeners across Mpumalanga, and compete for the title of “Presenter in a Car.” The initiative merges lifestyle storytelling with brand visibility and authentic community engagement.
“LDV is more than just a vehicle brand-we’re about driving stories, journeys, and connections,” said Neil Barker, Chief Marketing Officer of LDV South Africa. “Partnering with Radio Laeveld is a strategic and heartfelt move. Their strong local following and passion for their community align perfectly with our mission to make a real impact on the ground. The T60 Max Luxe is built for everyday champions, and now, it becomes a vehicle for local voices to shine.”
The day began with LDV SA and a group of influencers arriving in LDV Bakkies, the group got to be involved with the handover of the vehicle and then Laeveld Radio Station gave an exclusive tour of the station. Once the tour ended all the influencers got a taste of what it’s like to be on live radio. Each person got a chance to speak on radio and then ended the experience with the ‘Macarena’ dance on a Facebook live video.
‘During our trip to the Kruger with LDV, we made a pitstop in Nelspruit and were welcomed by the incredibly friendly staff of Laeveld Radio where we discussed our partnership with LDV, how our journey looked and how the vehicles drove. The handover of the vehicle was a great moment in such a deserving business and station like Laeveld Radio.’ said Brad Jay, co-founder of the Dad Bod Challenge.
The partnership not only promotes hyper-local visibility for LDV but also opens up avenues for direct engagement through social media, radio content, and a potential closing event featuring test drives and competitions. With weekly metrics and engagement insights provided by Radio Laeveld, LDV expects strong brand affinity and measurable community upliftment.
Stay tuned as LDV South Africa and Radio Laeveld hit the road-one presenter at a time.
