Hyundai Automotive South Africa has reaffirmed its position as one of the country’s leading automotive brands, recording 2,986 new vehicle sales in June, maintaining its position as the fourth-largest automotive brand in South Africa.
The result is particularly significant given that Hyundai has not introduced an all-new model to the local market over the past twelve months, demonstrating that sustained growth is driven by a customer-centric strategy, product relevance and service excellence rather than the frequency of new model launches.
Stanley Anderson, CEO of Hyundai Automotive South Africa said the June sales performance validates the company’s focus on understanding customer needs while offering vehicles that deliver value. “The automotive industry often measures success by the number of new models launched but our performance proves that sustainable growth is built on a much stronger foundation.”
“It starts with understanding the South African customer, ensuring we have the right products at the right time and supporting those products through a nationwide dealer network. All these aspects then speak to delivering an ownership experience that builds confidence and loyalty,” he added.
Anderson further emphasized that that Hyundai’s consistent market performance reflects years of disciplined investment rather than short-term market activity.
“Customers do not judge a brand only on launch day, rather, judge us every time they service their vehicle, every interaction with our dealerships and every experience they have over the years they own a Hyundai. That is where lasting brand equity is built.”
At a time when affordability and total cost of ownership have become increasingly important, Hyundai Automotive South Africa believes the ownership experience has become the most significant competitive differentiator, when it comes to vehicle buying decision.
According to the National Association of Automobile Manufacturers of South Africa, aggregate new vehicle sales reached 45,482 units last month, which was the strongest June performance since 2007, and also a 15.3% improvement over the same month in 2025.
Dealer sales accounted for 86.9% of all new vehicle sales in the country, followed by rental industry sales (7.8%), government sales (2.8%) and industry corporates (2.5%).
