For many motorists, servicing a vehicle can be stressful. For Palesa Martin, Service Advisor at Hyundai Fourways, it is an opportunity to build trust, solve problems and ensure every Hyundai customer leaves the dealership with peace of mind.
Martin has consistently been recognised as one of Hyundai Automotive South Africa’s Monthly Top-Performing Service Advisors eight times in the past ten months, a remarkable achievement in a role where success depends as much on emotional intelligence as technical knowledge.
Her journey into the role was unexpected. Joining Hyundai three-and-a-half years ago through the Sales Cadet Programme, Martin soon realised sales was not where her passion lay. Instead of giving up, she asked to shadow the Service Department and the move proved career-defining.
Since then, she has personally guided well over 120 Hyundai customers through every stage of the servicing process; from customer check-ins, technician feedback to explaining repair recommendations and handing vehicles back to the customers with confidence.
“The biggest misconception about Service Advisors is that we are trying to sell customers things they do not need or that we decide the repair prices,” stated Martin. “We are actually the link between the customer and the workshop. I listen first, let customers explain and then focus on finding the best solution. If someone leaves the dealership smiling after arriving frustrated, I have done my job,” she added.
Martin says another misconception is that women know little about cars. “When I started, I knew very little about the technical side but every day, I learn and continue to grow. Today I am confident in my knowledge and proud to represent women in an industry where expertise is earned through commitment.”
Her line manager, Amanda Meyer said Martin’s achievements reflect more than strong performance.
“Palesa has a gift for connecting with people. Customers trust her because she listens, communicates honestly and always follows through. Winning eight monthly awards shows remarkable consistency and dedication.”
The role of a Service Advisor is one of the toughest in a dealership, requiring professionals to juggle customer expectations, technician feedback and workshop deadlines while maintaining high customer satisfaction standards.
“Customer satisfaction is the heartbeat of our aftersales business,” said Stanley Anderson, CEO of Hyundai Automotive South Africa. “Palesa’s professionalism, empathy and commitment to our customers make her an outstanding ambassador for the Hyundai brand.”
8 Awards in 10 Months: Hyundai Fourways Service Advisor Turns Customer Frustrations into Loyaltyhttps://t.co/phfx31R2vx#ArriveAlive #CustomerService @HyundaiSA @dealerfloor pic.twitter.com/sDMilvr5In
– Arrive Alive (@_ArriveAlive) July 15, 2026
